Brave New Unwired World: The Digital Big Bang and the Infinite Internet

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9780471441106: Brave New Unwired World: The Digital Big Bang and the Infinite Internet

A whirlwind tour through the exciting landscape opening up around digital wireless communication
In The Brave New Unwired World, the CEO of one of today's hottest wireless businesses explores the latest thinking and trends in the exciting world of digital wireless communication and boldly predicts the future of this hot new field. He acquaints readers with the amazing technologies involved and the no less amazing profit opportunities opening up around them. Drawing upon his unique access to top management at Nokia, Ericsson, Motorola, Verizon, IBM, Cisco, Psion, Microsoft, and other key players, he profiles those who are vying to be among the first to cash in on the wireless revolution while holding their own against brilliant upstarts, government regulation, and the threat of extinction by competitors who appear from virtually nowhere, at any moment.

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Review:

We're on the verge of ubiquitous connectivity, says technowizard Alex Lightman. His Brave New Unwired World: The Digital Big Bang and the Infinite Internet might read like science fiction, but smart money is betting on his predictions of wearable computing devices and cheap-as-water wireless bandwidth coming true. Even those who don't stand to make a gigabuck or two off fourth-generation wireless tech will race through Lightman's prose with abandon. He makes the future sound fun. While he can't promise personal jetpacks, his descriptions of simple, elegant communicators will make every red-blooded nerd drool.

Brave New Unwired World is more than just next year's Sharper Image catalog, though. Lightman has been watching trends in commerce, government, and technical research, and points out things to watch for in the first decade of the 21st century. American dollars, European regulators, and Asian factories, he predicts, will combine to change the world yet again. It's a fair bet that Aldous Huxley didn't see Brave New Unwired World coming, but we can be thankful that Dr. Lightman did. --Rob Lightner

From the Publisher:

"Wireless is the next thing you should have understood yesterday. In this extraordinary book, rich with lucid explanations of a broad range of technology, Lightman crafts a map that will make the importance and difference of wireless make sense. If allowed by regulators, and freed from dinosaurs, wireless could fuel the next Internet revolution. This book shows how." —Larry Lessig, Professor, Stanford Law School and Author of Code and The Future of Ideas

"This is a must read book for anyone involved in the convergence of computing and telecommunications" —Satjiv Chahil, Chief Marketing Officer, Palm, Inc.

"Brave New Unwired World is a mind opener for every reader, with a huge collection of facts and thoughts presented in a fascinating way. Buckle up and enjoy the ride." —Sharon Carmel, Co-Founder, Emblaze Systems

"Courageous subject, courageous book, written by a very courageous entrepreneur." —Phil Garfinkle, Founder of PictureVision (AOL's You've Got Pictures), adVenture Capitalist, Entrepreneur

Brave New Unwired World offers a compelling and insightful look at the future of communication, the emergence of 4G Networks and the radical impact that new communication-based technologies will have on our personal and professional lives. —Douglas Ingram, Daedalus Venture Group

"Even people who don't venture beyond the past will be magically teleported into the future under the spell of this time warping work. At the outer limits of our understanding of telecommunication, Lightman sets off a flare and suddenly the last mile comes into searing focus" —Tony Dolz, Director, State of California Center for International Business Development

"A thorough and compelling study, filled with fascinating facts and personalities. Lightman knows his stuff, Brave New Unwired World is essential reading for the people who will resurrect telecommunications and IT and shape the 21st century. —Greg Bear, Author of Darwin's Radio

"Lightman and Rojas combine a dizzying array of fields and facts to provide commentary on some of the fundamental issues that will be facing the next generations of information technology. Opinionated and thought-provoking, Brave New Unwired World provides a perspective that, until now, only a few have seen." —Thad Starner, Ph.D., Professor, Georgia Tech

"Mr. Lightman, one of the more engaging of the entrepreneurial spirits of the 1990s, has returned with a trenchant argument for what the future of communications will look like: it will be based on people, not places, it will be wireless, the devices will be wearable and very cheap, and the network to which they are attached will be like electricity: ubiquitous, invisible, and always on. Oh brave new world!" —Jason Pontin, Editor, Red Herring magazine

"From 1G to 4G, from Moore's Law to Metcalf's Law, Lightman's Bave New Unwired World is worth the read just for the comprehensive historical perspective on the technological revolution over the last half of the last century. But you get more: a thorough orientation on where this is all likely to go in the early decades of the new milleneum, including not only possible roadmaps for 2.5G and beyond, but useful insights into the roles of Japan and China." —Arnold Pollard, Vice-Chairman, Chief Executive Group

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