Planned Giving: Management, Marketing, and Law (Wiley Nonprofit Law, Finance and Management Series)

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9780471449508: Planned Giving: Management, Marketing, and Law (Wiley Nonprofit Law, Finance and Management Series)
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The Third Edition of this popular resource recognizes the emerging importance of planned giving and the changes that have taken place over the last few years. Planned Giving empowers fundraising professionals with the ability to speak the same language as donors and their advisors while still keeping their own organization's goals in mind.

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From the Back Cover:

An indispensable guide to all aspects–management, marketing, and law–of a successful planned giving program

Planned giving allows the individual donor to make a significant contribution to a specified organization using a variety of assets and instruments. For the nonprofit in recent years, planned giving has increasingly become a leading fundraising strategy. By its nature, this more involved form of giving brings the fundraising professional into contact with lawyers, accountants, financial planners, and consultants, in addition to donors. Planned Giving: Management, Marketing, and Law, Third Edition provides the nonprofit professional with the tools needed to navigate the many considerations and professional languages involved in the planned giving process. Building on the success of the Second Edition, this Third Edition emphasizes the growing role of planned giving for most nonprofits, while updating coverage on managing planned giving programs, marketing, donors, cash and non-cash gifts, related disciplines, policies, procedures, and context. Entirely new chapters cover planned giving and online technology, brick and mortar projects, start-ups, emerging issues for healthcare organizations, a holistic approach, and the changing role of the planned giving officer. A companion CD-ROM contains more than 300 customizable forms, documents, checklists, marketing pieces, and document templates good for starting and running a planned giving program at nonprofits large and small. Supplemented annually with the latest coverage and details, Planned Giving, Third Edition provides nonprofit officers, consultants, and other development professionals with a complete, invaluable, and user-friendly resource.

About the Author:

RONALD R. JORDAN has worked for nonprofit organizations for over 25 years. He has served as director of planned giving at Boston University and New Mexico State University (NMSU). At NMSU and other educational institutions, he has taught courses in financial planning, consumer economics, federal income taxation, and estate planning. He consults with nonprofit organizations in the fields of development and planned giving.

KATELYN L. QUYNN is Director of Massachusetts General Hospital's planned giving program. She was named Planned Giving Professional of the Year in 1996, and is a past board member of the National Committee on Planned Giving.

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Other Popular Editions of the Same Title

9780471351023: Planned Giving, Management, Marketing, and Law (Wiley Nonprofit Law, Finance and Management Series)

Featured Edition

ISBN 10:  0471351024 ISBN 13:  9780471351023
Publisher: Wiley, 1999
Hardcover

9780471794813: Planned Giving: Management, Marketing, and Law, 2007 Cumulative Supplement

Wiley, 2006
Softcover

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