Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners

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9780471478553: Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
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Written for business executives and MBA students, Kellogg onStrategy is a practical guide to choosing the right strategy foryour business and applying it correctly. Rather than covering thebasics of strategy, this expert guide shows you how to use strategyeffectively so your business can succeed. You'll learn to analyzeyour current competitive position, develop the perfect strategy tomatch your goals, and apply that strategy thoughtfully andeffectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more

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From the Inside Flap:

Continuing the tradition established with Kellogg on Marketing,this fourth book in the Kellogg series brings you the latest andbest insight on modern business strategy. Written by David Dranove,Professor of Management and Strategy at the Kellogg School, andSonia Marciano of the Harvard Business School and formerly of theKellogg faculty, Kellogg on Strategy continues the tradition ofsharing the knowledge and experience of Kellogg's esteemed facultywith practitioners everywhere.

Instead of rehashing the basics of strategy, Kellogg on Strategyoffers practical solutions and perspectives on choosing a strategyand putting it into action for those who already understand theunderlying concepts. Executives, managers, and MBAs will find realguidance on strategy choice and application without wading throughthe low-level material found in a typical business school strategyprimer.

Setting aside business trends and buzzwords, the authors look atstrategy without the hype. Every business is one-of-a-kind, so thetactics and templates here stress finding what's unique about yourbusiness and developing a strategy that will enhance thatuniqueness—and help you profit from it.

The book presents a four-step process for strategic analysisthat helps you decide whether you should grow, downsize, enter newmarkets, dominate a niche, become an industry leader, drive rivalsfrom the market, innovate rapidly, or imitate the competition. Withexamples from many of the world's top corporations, you'll learnwhat has worked for them and what will have the best chance ofworking for you.

Using the specialized tools the authors provide, you'll discoverhow your company is really doing and craft a strategy to get you toyour goals quicker—whatever those goals may be. With a provenframework for determining what your company needs and how to getthere, Kellogg on Strategy moves well beyond the theoretical topresent the practical, workable strategy solutions every companyneeds.

About the Author:

DAVID DRANOVE is the Walter McNerney Distinguished Professor ofHealth Industry Management and Professor of Management and Strategyat the Kellogg Graduate School of Management. He is also the formerchair of the Department of Management and Strategy at the KelloggSchool. Widely published in a number of business journals, he isalso the coauthor of Economics of Strategy, from Wiley.

SONIA MARCIANO is Institute Fellow and Senior Lecturer at TheInstitute for Strategy and Competitiveness at the Harvard BusinessSchool. Previously, she was Clinical Professor of Management andStrategy at the Kellogg School and Adjunct Professor of Strategy atThe University of Chicago.

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