"synopsis" may belong to another edition of this title.
Whether you are in control of an established company, starting up a new one or managing brands in any industry or sector, this bok is a great investment. More than 25 case studies play their part in delivering a practical approach to the topics, helping you learn from the good and not-so-good international brand management initiatives including: Caterpillar, Hallmark, Hang Seng Bank, Intel, Jim Beam, Lloyds TSB, Mazda, Moet Hennessy Louis Vuitton Group (LVMH), Philips, Singapore Airlines, Unilever, Virgin
This stimulating book also features a brand management toolkit where you will find an invaluable collection of questions, exercises and notes culled from Dr Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support to improve and secure your brand equity. This and the rest of the chapters complete the most indispensable and pratical book on brand management ever written.
"Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Mangement with clarity, insight and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating the author's willingness to offer critical judgements of brand decisions." - David Aaker, Vice-Chairman, Prophet Author, Brand Leadership and Building Strong Brands
"Paul Temporal's new book is interesting, entertaining, well-written and loaded with everything you need to know to manage a brand. What more could you want? Read it." - Al Ries, Chairman, Ries & Ries, Co-author, The 22 Immutable Laws of Branding
"Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy but above all, the practice of branding. As such, it is vital tool for all those who believe that Asia's future lies in strategic solutions." - Miles Young, Chairman, Ogilvy & Mather (Asia-Pacific)
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Seller Inventory # G047147925XI3N01
Book Description Hardcover. Condition: Good. Seller Inventory # mon0002953733
Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00028777009
Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0047147925X-G
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471479253. Seller Inventory # 8724279
Book Description Hardcover. Condition: Good. Dust Jacket Condition: Good. 240 pages. dj wornBranding your firm's future-with success Mo re than a name game, product branding is often a high-stakes gamb le-even when there's substantial market research behind it. The C lassic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategie s that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Managem ent presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as to ols for managing the total brand experience and value. The book a lso includes a brand management toolkit, which provides checklist s and exercises, as well as global and Asian case studies. This i ndispensable practitioner's guide will help companies secure last ing brand equity for their products. Seller Inventory # 2774m