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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority -- Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
"synopsis" may belong to another edition of this title.
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
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Book Description Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 7th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 368 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 436853
Book Description Paperback. Condition: New. This Book is in Good Condition; Customer Satisfaction Comes First.Delivery Time 4-12 days. 100% Money back Guaranteed!!!. Seller Inventory # 0471484261
Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 4781
Book Description Wiley, 2004. Condition: New. book. Seller Inventory # M0471484261
Book Description Wiley, 2004. Paperback. Condition: New. 7. Seller Inventory # DADAX0471484261
Book Description Wiley, 2004. Paperback. Condition: New. Never used!. Seller Inventory # P110471484261
Book Description John Wiley & Sons Inc, USA, 2005. Softcover. Condition: New. 7th Edition. Never Used 352 pages. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Business, Finance & Marketing; ISBN: 0471484261. ISBN/EAN: 9780471484264. Pictures of this item not already displayed here available upon request. Inventory No: 1561000478. Seller Inventory # 1561000478
Book Description John Wiley & Sons Inc, USA, 2005. Softcover. Condition: New. 7th Edition. Still in shrinkwrap, never opened. 352 pages. Multiple copies available this title. Quantity Available: 5. Shipped Weight: Under 500 grams. Category: Business, Finance & Marketing; ISBN: 0471484261. ISBN/EAN: 9780471484264. Pictures of this item not already displayed here available upon request. Inventory No: 1561000625. Seller Inventory # 1561000625