E-Commerce: Fundamentals and Applications

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9780471493037: E-Commerce: Fundamentals and Applications
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A comprehensive introduction to the underlying technologies of e-commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.

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From the Back Cover:

Learning how to build useful e-commerce applications is challengingand exciting because it involves knowing a little about a lot ofdifferent computing technologies including networking, security,programming, human computer interface design and database design.This is a book that brings breadth in its coverage of technologiesand discusses how to integrate them to achieve business aims.

It covers the full range of relevant web technologies and protocolsand it focuses particularly on techniques that are most suitablefor e-commerce application building.

"highly recommendable ...The major strength of the book is the factthat it is comprehensive, and that by following the code examples,readers will be able to actually see how e-commerce web sites canbe put together. "
Fintan Clear , Brunel University

"the text clearly provides an extremely full and appropriatecoverage of the issues. As such it has major market potential as acore text for both postgraduate and undergraduate e-commerceprogrammes."
Ian Chaston, Reader in Management University of Plymouth, UK

"a very comprehensive and up to date description of the use of theinternet to buy and sell goods and services. It covers all themajor types of e-commerce, Business to Business (B2B), Business toConsumer (B2C), Consumer to Business (C2B) and Consumer to Consumer(C2C)."
David Wortley, Mass Mitec.

"the technical content is excellent"
Maxime Bombardier, Senior Computer Systems Analyst, Sintaks, aCanon USA Division

Review:

"Available as a paperback student edition, the book is excellentvalue for money" (Computer Bulletin, May 2002) 

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