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Synopsis
Retains all the important information from the first two editions and incorporates major revisions as a result of the author's continuing mail order experience and suggestions from the thousands of readers who have written to share their mail order secrets with him. Uses new and revised chapters, figures, illustrations and examples to bring you the most comprehensive and up-to-date mail order guide possible. You'll learn what mail order opportunities exist and their money-making potential; how to start your business in the quickest and most profitable manner; how to beat the big mail order companies at their own game; and sources for new products and services to sell. You'll also find information on legal issues, marketing plans, advertising, and fulfillment. Takes you from the start through every single concept you need to be successful in mail order.
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About the Author
Dr. BILL COHEN is Professor of Marketing, Past Chairman of the Marketing Department and Director of the Small Business Institute at California State University, Los Angeles, where he teaches direct marketing. He has served ten years as a director on the board of the Direct Marketing Club of Southern California. He not only has had his own mail order business, but is a pioneer in teaching mail order to students, entrepreneurs, and other professors around the country. Thousands have used his methods to start their own businesses.
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Building a Mail Order Business: A Complete Manual for Success
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Condition: Very Good. Very Good condition. Very Good dust jacket. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # A12L-00104
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Building a Mail Order Business: A Complete Manual for Success
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.25. Seller Inventory # G0471520829I4N00
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Building a Mail Order Business : A Complete Manual for Success
Published by
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471520829
ISBN 13: 9780471520825
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Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Good. 3rd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 16079392-75
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Building a Mail Order Business A Complete Manual for Success
Published by
John Wiley & Sons Canada, Limited, Etobicoke, ON, Canada, 1991
ISBN 10: 0471520829
ISBN 13: 9780471520825
Used
Hardcover
Seller: Willis Monie-Books, ABAA, Cooperstown, NY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Third Edition. Seller Inventory # 53899
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Building a Mail Order Business: A Complete Manual for Success
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs7285355327
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