Starting on a Shoestring: Building a Business without a Bankroll - Softcover

Goldstein, Arnold S.

Softcover

ISBN 10: 0471524557 ISBN 13: 9780471524557

Publisher: Wiley, 1991

Synopsis

It now includes even more of the information, practical tips, and strategies that proved so successful in the past. New material includes chapters on venture capital, SBA loans, and other governmental financing; more checklists, graphs, case studies, and interviews with prominent shoestring entrepreneurs; and detailed information on new sources of money. If the goal is entrepreneurial success and capital is in short supply, it is the place to start.

About this title

From the Publisher:

A practical, informative, step-by-step guide for starting any type of business with little or no investment capital. It provides straightforward, practical advice on what it takes to be a successful small-business entrepreneur, the economic fundamentals of building a business venture, proven ways to reduce risk, how to find money, the proper way to find and negotiate with partners, how to set up, show, and buy fixtures and equipment on low cash down terms, how to buy starting inventory on terms, the techniques for taking over a going business without up-front money, and the best ways to expand.

From the Back Cover:

This bestselling guide has shown thousands how to start a business with little or no money down

If you've dreamed of starting your own business, but felt discouraged by a lack of start-up money, Starting on a Shoestring is exactly the book you need. Now in a new edition that reflects the business climate of the '90s, this authoritative, straight-talking book gives you the real-world business advice you need to start, grow, and survive. It takes you step by step through the entire process, asking you questions, helping you plan, and giving you valuable guidance at a fraction of what consultants would charge. In this edition, you'll find new chapters on how to deal with the Small Business Administration and venture capital firms.

You'll also learn:

• How to test your business idea to see if it's right for you
• How to find the best sources for raising capital and how to approach them
• How to avoid the common traps and misconceptions of starting up—six common myths
• What you need to know before taking on a partner
• How to get set up: where to find bargains on equipment, the advantages of leasing, dealing with suppliers, the value of consignments, and more
• How to advertise and market on a shoestring: free media publicity, generating word-of-mouth, creating a prestige image inexpensively
• Much, much more

Starting on a Shoestring gives you a wealth of vital information you'll find in no other book—it's your first smart move toward success in your own business.

About this edition

• Publisher: Wiley
• Publication date: 1991
• ISBN 10: 0471524557
• ISBN 13: 9780471524557
• Binding: Paperback
• Edition number: 2
• Number of pages: 284