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Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.
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Book Description Wiley, 1994. Hardcover. Condition: New. 3. Seller Inventory # DADAX0471545171
Book Description Wiley, 1994. Hardcover. Condition: New. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0471545171n
Book Description Condition: New. New. Seller Inventory # STR-0471545171