William L. Wilkie Consumer Behavior

ISBN 13: 9780471545170

Consumer Behavior

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9780471545170: Consumer Behavior
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Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.

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Other Popular Editions of the Same Title

9780471613527: Consumer Behavior

Featured Edition

ISBN 10:  0471613525 ISBN 13:  9780471613527
Publisher: Wiley, 1990
Softcover

9780471078517: Consumer Behavior (Series: Wiley Theories in Marketing)

John W..., 1986
Hardcover

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William L. Wilkie
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