Items related to Marketing Mistakes
Provides in-depth analysis and description of notable marketing mistakes both past and present. Offers insights which greatly aid marketers in avoiding future problems plus how to react to unexpected ones. Divided into 4 types of mistakes--ethical, public image, classical and contemporary--it includes questions, exercises, issue evaluations, role-playing scenarios, information sidebars and real-world problem situations that complement and expand upon concepts presented.
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From the Publisher:
Learning from our successes as well as from our mistakes is the basic concept of this text. Offering practical, easy-to-read cases, this seventh edition includes a number of marketing errors and successes. Update information boxes and issues boxes are provided in each chapter.
From the Back Cover:
We all can learn from past mistakes... It’s just more fun when they’re not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today’s most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you’ll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. This Tenth Edition adds these seven new cases:
- The Kmart/Sears Merger of Faltering Firms Hewlett-Packard Under Carly Fiorina Toys "R" Us: Trying to Defend Against Wal-Mart Gateway Computer's Efforts to Stay Alive Merck's Vioxx Catastrophe Boston Beer—Is Greater Growth Possible? Office Max—To the End
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- PublisherWiley
- Publication date1992
- ISBN 10 0471548367
- ISBN 13 9780471548362
- BindingPaperback
- Edition number5
- Number of pages368
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: John Wiley & Sons Inc Pub Date: 3/1/1992 Binding: Hardcover Pages: 362 fifth edition. Seller Inventory # 6849863
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Book Description Condition: Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # B14K-00391
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Edition 1992. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-893-294
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Marketing Mistakes
Published by
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(1992)
ISBN 10: 0471548367
ISBN 13: 9780471548362
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-828-690
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Book Description Taschenbuch. Condition: Gut. Aufl. 1992, Bibliotheksexemplar * Einband: leichte Gebrauchsspuren * Schnitt: leicht nachgedunkelt * Seiten: wie ungelesen. Seller Inventory # RN-QJ7G-Z5H1
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