The Do's and Taboos of International Trade: A Small Business Primer - Softcover

Axtell, Roger E.

Softcover

ISBN 10: 047154941X ISBN 13: 9780471549413

Publisher: Wiley, 1991

Synopsis

Full of useful information, practical examples and anecdotes, it can help your business be more competitive in the international marketplace. Shows how to make initial contacts, cope with language barriers, use interpreters, find your way through foreign laws and customs, help your foreign clients or buyers with American business customs, how to develop and maintain successful business relationships with foreigners, and where to go for more specialized information.

About this title

From the Back Cover

"By far, the best book for entrepreneurs ... the bible for those taking their show on the road. May be the best investment a small firm with international aspirations can make." —Entrepreneur Magazine "Any company, small or large, wishing to cash in on international trade could benefit from this well-written, informative book." —The Kansas City Times GATT, NAFTA, EEC—this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols. Under Axtell’s guidance, you will learn how to:

• Take advantage of government and private support services for exporters
• Avoid the most common mistakes in exporting
• Motivate overseas distributors and agents
• Price, ship, and protect your products
• Communicate effectively and avoid misunderstandings

About the Author

ROGER E. AXTELL is Special Assistant to the Governor of Wisconsin on business issues. A former Vice President of Worldwide Marketing for The Parker Pen Company who has spent more than thirty years traveling and living abroad, he is the bestselling author of Do's and Taboos Around the World, Do's and Taboos of Hosting International Visitors, and Gestures: The Do's and Taboos of Body Language Around the World, all available from Wiley.

Edition details

• Publisher: Wiley
• Publication date: 1991
• ISBN 10: 047154941X
• ISBN 13: 9780471549413
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 320