The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Small Business Series)

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9780471553861: The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Small Business Series)
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Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

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John Kremer
Published by Wiley (1992)
ISBN 10: 0471553867 ISBN 13: 9780471553861
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John Kremer
Published by Wiley (1992)
ISBN 10: 0471553867 ISBN 13: 9780471553861
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