How to Start, Run, and Stay in Business, 2nd Edition

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9780471592556: How to Start, Run, and Stay in Business, 2nd Edition

The best small business guide in America just got better!
* What kind of business is right for me?
* Where do I go for financing?
* How much should I charge?
* How do I find good personnel?
* What kind of bookkeeping system is best for me?
* How much insurance do I need?
For over a decade, more than 100,000 small business owners like you have turned to How to Start, Run, and Stay in Business for answers to these and other crucial business questions. That's because top consultants Greg and Patricia Kishel speak your language, offering down-to-earth advice on every aspect of starting and running a business. Completely updated and revised, this Second Edition now offers three new chapters on making a business plan, managing and motivating your employees, and selling and servicing. Some of the features that have made this guide such a huge success include:
* An interactive handbook format, featuring dozens of check-lists and examples, that takes you step-by-step through all the tough nuts-and-bolts decisions
* Sample forms and statements, including job applications, accounting forms, and inventory cards, to make sure that you're organized from the start
* Budgeting, advertising, and marketing plans that help you outline a strategy for success
* A "Getting Help" directory to pro bono organizations--expert advice, free of charge!

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From the Back Cover:

The Nuts-and-Bolts Guide to Turning Your Business Dream into a Reality

The bestselling small-business classic is back-completely revised and updated for today's entrepreneurs.

What kind of business is right for me?

How can I raise enough money to get started?

How can I expand into foreign markets?

What's involved in buying a franchise?

How can I use the Internet to build my business?

For more than 17 years, tens of thousands of small business owners like you have turned to How to Start, Run, and Stay in Business for answers to these and other crucial business questions. That's because top consultants Greg and Patricia Kishel speak your language, offering down-to-earth advice on every aspect of starting and running a business. Completely updated and revised, this Third Edition now provides the next generation of entrepreneurs all the information needed to come out on top, focusing on key developments in World Wide Web marketing, customer service strategies, and global commerce. Some of the features that have made this guide such a huge success include:
* Interactive format. Each stage of business operations -from selecting the right kind of business to financing, insuring, and promoting it -is covered step by step with checklists, worksheets, and specifically targeted advice.
* Visual examples, sample forms, and checklists. Whether it's a financial statement, job application, press release, or goalsheet, you can see what it looks like and monitor your progress.
* Down-to-earth, friendly, and realistic advice. The Kishels offer a refreshing real-world approach to getting on your feet.
* Extensive lists of resources. A "Getting Help" directory to pro bono organizations -expert advice, free of charge!

About the Author:

GREGORY and PATRICIA KISHEL are MBAs, business consultants, and coauthors of Start, Run, and Profit From Your Own Home-Based Business; How to Start and Run a Successful Consulting Business; and Start and Succeed in Multilevel Marketing. Gregory is director of the Orange County Small Business Development Center. Patricia is a professor at Cypress College in Orange County, California.

"About this title" may belong to another edition of this title.

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Gregory F. Kishel
Published by Wiley (1993)
ISBN 10: 0471592552 ISBN 13: 9780471592556
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