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Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company - Hardcover

 
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Synopsis

Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.

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  • PublisherWiley
  • Publication date1994
  • ISBN 10 0471595764
  • ISBN 13 9780471595762
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages336

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Webster, Frederick W.
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Published by Wiley, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster, Frederick E.
Published by Wiley, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster Jr., Frederick E.
Published by John Wiley & Sons, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-348

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Webster Jr., Frederick E.
Published by John Wiley and Sons, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9928298

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ISBN 10: 0471595764 ISBN 13: 9780471595762
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Webster, F. E.
Published by John Wiley & Sons, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471595762. Seller Inventory # 9440928

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Frederick E. Webster
Published by John Wiley & Sons, 1994
ISBN 10: 0471595764 ISBN 13: 9780471595762
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Hardcover. Condition: As New. John Wiley & Sons, 1994. As new. , Hardcover, Bright, clean, tight, in dust jacket. 319 pages. The Portable MBA Series. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Book. Seller Inventory # LINCBOOK018982

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