The Independent Consultant's Brochure and Letter Handbook

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9780471597346: The Independent Consultant's Brochure and Letter Handbook

America's bestselling consulting author shows you how to create letters and brochures that get results!

In The Independent Consultant's Brochure and Letter Handbook, nationally recognized business and consulting authority Herman Holtz gives you expert advice on how to produce letters and brochures that demand attention and get results. Packed with samples that cover virtually every business situation, this unique handbook shows you how to turn your everyday correspondence into effective marketing tools for you and your consulting business. What's more, it will save you countless hours of struggling to write from scratch and leave you free to do more important work.

With the help of the samples in this invaluable reference guide, you'll be able to:
* Plan, set goals, and devise strategies for all of your general business correspondence, including marketing, sales, and promotional letters
* Create your own library of letters that can be easily adapted to different situations
* Write and design different types of brochures--includes tips on when and how to use them
* Use press releases and newsletters to keep regular clients and attract new ones
Plus, special appendices offer practical advice on copywriting, graphics, proposals, headlines, mailing list brokers, on-line services, and government electronic bulletin board services.

"synopsis" may belong to another edition of this title.

From the Publisher:

A handy reference guide covering dozens of letters consultants use each day along with the key brochures and sales materials no consultant can do without. Provides readers with an instrument that will enable them to produce high-quality letters and brochures with minimal effort. Explains how to solve numerous problems that arise in writing and how to plan the solution before attempting to write. Features sample letters and brochures for every situation which can be easily adapted to fit your needs.

From the Back Cover:

America's bestselling consulting author shows you how to create letters and brochures that get results!

In The Independent Consultant's Brochure and Letter Handbook, nationally recognized business and consulting authority Herman Holtz gives you expert advice on how to produce letters and brochures that demand attention and get results. Packed with samples that cover virtually every business situation, this unique handbook and its accompanying disk show you how to turn your everyday correspondence into effective marketing tools for you and your consulting business. What's more, it will save you countless hours of struggling to write from scratch and leave you free to do more important work.

With the help of the samples in this invaluable reference guide, you'll be able to:

  • Plan, set goals, and devise strategies for all your general business correspondence, including marketing, sales, and promotional letters
  • Create your own library of letters that can be easily adapted to different situations
  • Write and design different types of brochures—includes tips on when and how to use them
  • Use press releases and newsletters to keep regular clients and attract new ones

The author's accompanying disk provides examples of more than 30 professional sales and marketing letters, news releases, brochures, and contracts—ready to be adapted to your specific needs.

Plus, special appendices offer practical advice on copywriting, graphics, proposals, headlines, mailing list brokers, on-line services, and government electronic bulletin board services.

"About this title" may belong to another edition of this title.

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Herman Holtz
Published by Wiley (1995)
ISBN 10: 0471597341 ISBN 13: 9780471597346
New Hardcover Quantity Available: 1
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Ergodebooks
(RICHMOND, TX, U.S.A.)
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Book Description Wiley, 1995. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0471597341

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