Trammell Crow, Master Builder: The Story of America's Largest Real Estate Empire

Hardcover

ISBN 10: 0471613266 ISBN 13: 9780471613268

Publisher: Wiley, 1989

Brings alive the story of Trammell Crow--the visionary real estate developer whose brilliant career served to shape the future of the field. Follows Crow from his origins as a small-time real estate dealer to his transformation into a corporate symbol. Discusses the bold methods that Crow used to build the most influential real estate company in America. Includes an examination of how Crow's risky strategy of making all principals partners in his firm and offering equity interest to deal managers paid off with spectacular profits. A lively account of Crow's mission to break all the rules and become the greatest builder of our age.

From Library Journal:

Real estate mogul Crow will never rival Donald Trump in terms of public recognition nor, as this intricate biography details, would he want to do so. Business writer Sobel explores in painstaking detail one of the most complexly organized business entities in the world and the humble yet extraordinary entrepreneur behind it. Reported to be several times larger than Trump's, Crow's empire encompasses a mind-boggling array of warehouses, hotels, hospitals, residential developments, and more. The knottiness of the Crow story makes this of limited appeal to general readers, except perhaps where Crow's influence is strongest--Texas, Atlanta, and the entire South. However, comprehensive business collections will want to include this for singular case study value.
- David M. Turkalo, Social Law Lib., Boston
Copyright 1989 Reed Business Information, Inc.

From Publishers Weekly:

The international Dallas-based empire built by charismatic real-estate mogul Crow dwarfs the holdings of tycoons such as William Zeckendorf and Donald Trump, according to this entertaining chronicle by business columnist Sobel ( The Big Board ). The success of Crow, a former accountant with no real-estate experience or training in architecture, was due in large measure to his practice of involving his associates as full partners in a wide range of commercial and residential projects, in return for equity, Sobel maintains. He traces the evolution of Crow's enterprises from a loose, weblike network in 1948 into the more structured, centralized corporate entity required by the altered economic conditions of the mid-1970s. Major ad/promo.
Copyright 1989 Reed Business Information, Inc.