Services Marketing Management, Instructor's Manual: An International Perspective

 
9780471614289: Services Marketing Management, Instructor's Manual: An International Perspective

Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia. The text is built around four themes:
* The fundamentals of services marketing management
* A new classification of services based on an extensive overview of existing classifications
* The definition of four new types of services
* The increasing trend to the internationalization of services
The benefits of this book are threefold, the reader will: have an understanding of services marketing management in both a national and an international context; be able to manage a market-oriented service organization; and be able to deliver excellent service quality leading to long-term relationships with customers and employees. Numerous examples illustrate key points discussed in the text and each chapter concludes with a case study.

"synopsis" may belong to another edition of this title.

Buy Used View Book
List Price: US$ 2.00
US$ 30.73

Convert Currency

Shipping: US$ 7.98
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Kasper, Hans, van Helsdingen, Piet, de Vries Jr., Wouter
Published by Wiley
ISBN 10: 0471614289 ISBN 13: 9780471614289
Used Quantity Available: 1
Seller:
Phatpocket Limited
(Waltham Abbey, HERTS, United Kingdom)
Rating
[?]

Book Description Wiley. Book Condition: Good. Shows some signs of wear but in good overall condition. Bookseller Inventory # Z1-U-009-00628

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 30.73
Convert Currency

Add to Basket

Shipping: US$ 7.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Kasper
Published by John Wiley and Sons Inc (1999)
ISBN 10: 0471614289 ISBN 13: 9780471614289
Used Paperback Quantity Available: 1
Seller:
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Inc, 1999. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1943701

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 36.16
Convert Currency

Add to Basket

Shipping: US$ 2.67
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Kasper
Published by John Wiley & Sons Inc (1999)
ISBN 10: 0471614289 ISBN 13: 9780471614289
Used Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc, 1999. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0471614289

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 72.84
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds