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This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of various marketing activities. Many up-to-date examples are included.
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This Third Edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. Also discusses business strategy implications of various marketing activities. Includes a wealth of up-to-date examples.
About the Author:
Ph.D. Texas Tech University
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- PublisherJohn Wiley & Sons
- Publication date1989
- ISBN 10 0471631094
- ISBN 13 9780471631095
- BindingHardcover
- Edition number3
- Number of pages720
- Rating
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Marketing
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John Wiley & Sons
(1989)
ISBN 10: 0471631094
ISBN 13: 9780471631095
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