Built by Japan: Competitive Strategies of the Japanese Construction Industry

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9780471632542: Built by Japan: Competitive Strategies of the Japanese Construction Industry

A best-seller in Japan, now available in English. This entertaining and informative book offers new insights into the Japanese construction industry: how it markets itself, how it manages itself and outside design firms, and how it has extended its international reach so successfully. Most important, it explains how American businesses can directly apply these proven strategies to their own industries. Written by a corporate planner with a team of experts at Shimizu, the second largest construction company in the world, Built by Japan might forever change the way Americans market their own companies. Covering all facets of construction, including architecture, construction work, city planning, engineering, and land development, Built by Japan is written for the businessman or the construction expert who wants to apply winning Japanese techniques to his own company.

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Text: English, Japanese (translation)

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