Marketing Theory: Evolution and Evaluation

3.86 avg rating
( 7 ratings by Goodreads )
 
9780471635277: Marketing Theory: Evolution and Evaluation
View all copies of this ISBN edition:
 
 

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.

"synopsis" may belong to another edition of this title.

About the Author:

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management. David M. Gardner is the author of Marketing Theory: Evolution and Evaluation published by Wiley.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Sheth, Jagdish N., Gardner, David M., Ga
Published by Wiley (2019)
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Hardcover Quantity Available: 2
Print on Demand
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)

Book Description Wiley, 2019. Hardcover. Condition: New. Never used! This item is printed on demand. Seller Inventory # P110471635278

More information about this seller | Contact this seller

Buy New
US$ 88.33
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
Published by John Wiley & Sons Inc, United States (1988)
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Paperback Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)

Book Description John Wiley & Sons Inc, United States, 1988. Paperback. Condition: New. Language: English. Brand new Book. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom--cited works. Graduate students and marketing professionals will find this a stimulating and practical work. Seller Inventory # AAH9780471635277

More information about this seller | Contact this seller

Buy New
US$ 159.13
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

3.

Sheth, Jagdish N.
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)

Book Description Condition: New. New. Seller Inventory # E-0471635278

More information about this seller | Contact this seller

Buy New
US$ 156.83
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds
Stock Image

4.

Sheth, Jagdish N.
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)

Book Description Condition: New. New. Seller Inventory # M-0471635278

More information about this seller | Contact this seller

Buy New
US$ 156.83
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds
Stock Image

5.

Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
Published by John Wiley & Sons Inc, United States (1988)
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)

Book Description John Wiley & Sons Inc, United States, 1988. Paperback. Condition: New. Language: English. Brand new Book. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom--cited works. Graduate students and marketing professionals will find this a stimulating and practical work. Seller Inventory # AAH9780471635277

More information about this seller | Contact this seller

Buy New
US$ 164.57
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

6.

Garrett, Dennis E.; Sheth, Jagdish N; Gardner, David Morgan; Sheth, Jagdish N.; Gardner, David M.
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 627752-n

More information about this seller | Contact this seller

Buy New
US$ 167.69
Convert currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, rates & speeds
Stock Image

7.

Jagdish N. Sheth
Published by John Wiley and#38; Sons (1988)
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Quantity Available: 2
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)

Book Description John Wiley and#38; Sons, 1988. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9780471635277

More information about this seller | Contact this seller

Buy New
US$ 176.02
Convert currency

Add to Basket

Shipping: US$ 6.58
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

8.

Jagdish N Sheth, David Morgan Gardner, Dennis E Garrett
Published by Wiley 1988-10-05, New York (1988)
ISBN 10: 0471635278 ISBN 13: 9780471635277
New paperback Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description Wiley 1988-10-05, New York, 1988. paperback. Condition: New. Seller Inventory # 9780471635277

More information about this seller | Contact this seller

Buy New
US$ 186.14
Convert currency

Add to Basket

Shipping: US$ 6.57
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

9.

Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
Published by John Wiley & Sons Inc, United States (1988)
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)

Book Description John Wiley & Sons Inc, United States, 1988. Paperback. Condition: New. Language: English. Brand new Book. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom--cited works. Graduate students and marketing professionals will find this a stimulating and practical work. Seller Inventory # LIE9780471635277

More information about this seller | Contact this seller

Buy New
US$ 197.38
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

10.

Sheth, Jagdish N.
Published by John Wiley & Sons (2019)
ISBN 10: 0471635278 ISBN 13: 9780471635277
New Hardcover Quantity Available: > 20
Print on Demand
Seller:
Save With Sam
(North Miami, FL, U.S.A.)

Book Description John Wiley & Sons, 2019. Hardcover. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 0471635278

More information about this seller | Contact this seller

Buy New
US$ 219.17
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book