From The Trenches: Strategies from Industry Leaders on the New Economy

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9780471646020: From The Trenches: Strategies from Industry Leaders on the New Economy

Twenty business leaders and innovators at the forefront of the e-business revolution share their insights for surviving and thriving in a digital economy

Bringing together essays written by more than twenty luminaries from the world of e-business, From the Trenches affords readers a uniquely broad and authoritative perspective on the present and future of the global e-conomy and the real business issues that are driving it. CEOs, executives, and marketers from cutting-edge e-businesses, such as Nortel Networks, EDS Systemhouse, the Boston Consulting Group, as well as venture capitalists, entrepreneurs, and innovators in a range of industries, including telecommunications and new media, share their strategies for reinventing business for a digital economy. They also offer cogent answers to critical questions concerning content distribution in an Internet world, e-business financing, legal and privacy issues, Internet marketing, reengineering businesses to improve productivity and find success in a digital environment, and much more.

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From the Inside Flap:

As the New Economy begins to lose its innocence, everyone wonders what happened to the promise of electronic commerce and the Internet. But let's not be mistaken— there is a new economy out there and there has been a change in business paradigms.

Business is adapting to a new reality, evolving new attitude and business models. But the process of evolution and natural selection is a brutal one, and economic survival is tough to achieve.

Whether we think the current climate is good or bad, economic turmoil is inevitable, competition is fierce, innovation is rampant, and the stakes are high.

From the Trenches brings together the first-hand experiences of some of the best and brightest participants in the new economy. This collection of essays, from seventeen luminaries in the world of e-business, affords readers a uniquely broad and authoritative perspective on the present and future of the global digital e-conomy and the real business issues that are driving it.

From the Trenches gather the "movers and shakers" from all sectors concerned with emerging technologies: presidents of cutting-edge startups, the CEO of a Fortune 500 company, a venture capitalist, regulators and policy makers, a lawyer specializing in Internet privacy, and many others with highly specialized points of view. All share their thoughts on the present and future of electronic commerce, new media, and business on the Internet.

These business leaders offer cogent answers to critical questions on a wide range of issues, including: content distribution in an Internet world, e-business financing, legal and privacy issues, Internet marketing, reengineering businesses to improve productivity and find success in a digital environment, and much more.

The essays in From the Trenches won't, of course, teach you everything you need to know to be a victor rather than a victim in this new and rapidly evolving economy. But they will open your eyes to the inherent and somewhat chaotic diversity of an emerging economic model.

About the Author:

Erin J. Kelly (Ottawa, Ontario) is Associate Director, Technology Development for Sympatico, the largest Internet Service Provider in Canada. Previously, she was a Product Developer with Televitesse Systems Inc., an affiliate of Newbridge Networks. As well, she was a CBC journalist, Associate Producer and writer for national TV and radio programs including Quirks and Quarks, The National, Undercurrents, and Newsworld International. She has addressed audiences in Canada, Europe, and Asia on the topic of the Internet and New Media, and is published in professional journals and popular media such as the Globe and Mail and The Toronto Star.

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