How to Feed Friends and Influence People: The Carnegie Deli...A Giant Sandwich, a Little Deli, a Huge Success

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9780471680567: How to Feed Friends and Influence People: The Carnegie Deli...A Giant Sandwich, a Little Deli, a Huge Success

Full of insightful wisdom, hilarious anecdotes, and tasty recipes, How to Feed Friends and Influence People tells the savory story of the Carnegie Deli, home of the world-famous gargantuan sandwich. Revealing the core business principles that have made the deli such a success, the book explains why and how the Carnegie became the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. More than just a delightful and delicious tale of business success, this fascinating and funny book covers the deli?s history, shows you how to make a real Brooklyn egg cream, and piles up loads of New York history. So get cooking!

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From the Inside Flap:

In the 1950s, New York boasted hundreds of Jewish delicatessens. Today, only a handful remain; and of those few, the Carnegie Deli stands out as an icon of lost times. How to Feed Friends and Influence People tells the fascinating and funny story of the little deli that became one of New York City's biggest attractions. World renowned for its absurdly large "gargantuan" sandwiches, the Carnegie Deli is more than a restaurant with a good gimmick—it's a family business that succeeded thanks to tried-and-true business principles.

Starting out as a nondescript hole in the wall, the Deli has become the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. Yet, amazingly, it has never invested in advertising or promotions. At first glance, the Deli's success might seem unlikely, but it's a success built on a set of timeless business values embraced and promoted from day one by owner Milton Parker:

  • Keep it simple
  • Do one thing and do it better than anyone else
  • Create a family atmosphere among the staff
  • Promote from within
  • Listen to staff and customer comments
  • Make everything yourself—in-house
  • Own the premises
  • Management is always responsible
  • Don't be greedy
  • Have fun working

These are the core business ideals that keep the Deli thronged with customers, and they apply to every business in every industry. But just as the Deli's gargantuan corned beef is much more than just a sandwich, this is much more than just a business book. It also includes funny and strange anecdotes from the Deli's history—from reminiscences on longtime Deli fan Henny Youngman to the "Pastrami Wars" of 1988. Even more delicious, the book also features original recipes from the Deli's kitchen—including chopped liver, Brooklyn egg cream, brisket of beef, and matzoh ball soup!

Full of insightful business wisdom, hilarious anecdotes, and tasty recipes, How to Feed Friends and Influence People is a savory story that gourmands and businesspeople alike will dig into with gusto.

From the Back Cover:

the show—and the deli—must go on

In the early morning hours of February 7th, the Carnegie Deli experienced its most unusual takeout order: armed robbers wanted the cash.

The deli always stayed open until 4 a.m. and then re-opened its doors at 6 a.m. The seven robbers must have canvassed the place or received an inside tip about the window of opportunity because the holdup occurred at 4:45 a.m.

The thieves entered through a fire exit, surprising Sam Steiner, Leo's brother, and two dishwashers, and a deliveryman.

A thug toting a sawed-off shotgun struck Steiner in the eye and ordered him and the staff on the ground with the menacing threat, "Or we'll blow you away."

The robbers forced open the cash register and took the night's receipts. Then the gang fled into the deserted street. The robbers were never identified . . .

But Leo Steiner had the last word:

"the schmucks took the money and left the pastrami!"

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Parker, Milton, Freeman, Allyn
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Milton Parker, Allyn Freeman
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