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You can't succeed in business today without understanding the perspectives of other countries. This International Business text goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives. The book highlights the role of culture in international business and illustrates how culture and the influences of political, legal and social institutions all permeate business functions and processes.
Oded Shenkar annd Yadong Luo's International Business offers a highly integrated and action-focused approach to the field that helps the reader make explicit connections across concepts and functions, develop the skill to address various IB issues and problems, and most importantly, broaden understanding of the global business environment and its repercussions for executives.
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Book Description John Wiley & Sons, 2004. Hardcover. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0471694088