A Typographic Workbook: A Primer to History, Techniques, and Artistry

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9780471696902: A Typographic Workbook: A Primer to History, Techniques, and Artistry
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Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

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From the Back Cover:

The bestselling guide to mastering the concepts and skills forsuccessfully designing with type

Welcome to a fascinating tour of the innovative potential oftype—A Typographic Workbook, Second Edition. Lavishlyillustrated with more than 450 images, this Second Edition clearlyexplains the process successful designers use to select, space, andcreatively integrate fonts. The only book of its kind to combinethe history of typography with practical application andtechnology, A Typographic Workbook clearly illustrates the use oftype as a dynamic and expressive communication tool.

This edition provides new and updated coverage of a broad rangeof topics—from a logical, clear historical overview of thecraft to the latest digital technologies. Known for its highlyinteractive format, this Second Edition continues to includehelpful review questions and multiple-choice quizzes, as well asmany new projects and skill-building exercises that help readersimmediately apply what they have learned. Other special features ofthis handy workbook include:

  • Coverage of new digital technologies
  • A clear historical overview of type and typographictechnologies
  • In-depth explanations of the formal qualities of differenttypefaces
  • Fundamental coverage of computer terms and principles
  • A newly added characters per pica (CPP) chart
  • Charts of standard paper sizes and envelope dimensions
  • Examples of standard folding conventions for brochures

A Typographic Workbook, Second Edition is a valuableprofessional resource for working designers and an indispensabletraining tool for graphic design students.

About the Author:

KATE CLAIR is a general partner in Hats-Off Impressions, adesign firm based in Binghamton, New York. She is also a facultymember in the Communication Design Department at KutztownUniversity in Kutztown, Pennsylvania.

CYNTHIA BUSIC-SNYDER is Associate Professor of GraphicDesign and Coordinator of Graphic Design Studies in the Departmentof Art at Mohawk Valley Community College in Utica, New York.

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9780471292371: A Typographic Workbook: A Primer to History, Techniques, and Artistry

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ISBN 10:  0471292370 ISBN 13:  9780471292371
Publisher: Wiley, 1999
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Book Description John Wiley & Sons Inc, United States, 2005. Paperback. Condition: New. 2nd Edition. Language: English. Brand new Book. Lavishly illustrated with more than 450 images, "A Typographic Workbook, Second Edition" explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics - from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this second edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. "A Typographic Workbook, Second Edition" is a valuable professional resource for working designers and an indispensable training tool for graphic design students. Seller Inventory # APC9780471696902

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Book Description John Wiley & Sons Inc, United States, 2005. Paperback. Condition: New. 2nd Edition. Language: English. Brand new Book. Lavishly illustrated with more than 450 images, "A Typographic Workbook, Second Edition" explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics - from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this second edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. "A Typographic Workbook, Second Edition" is a valuable professional resource for working designers and an indispensable training tool for graphic design students. Seller Inventory # APC9780471696902

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Book Description Wiley. Paperback. Condition: New. 400 pages. Dimensions: 10.8in. x 8.4in. x 0.8in.Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topicsfrom a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780471696902

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