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Extraordinary Entrepreneurship: The Professional's Guide to Starting an Exceptional Enterprise - Hardcover

 
9780471697190: Extraordinary Entrepreneurship: The Professional's Guide to Starting an Exceptional Enterprise
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The 21st Century brings all new rules. Entrepreneurs are challenging conventional wisdom and thinking outside the box. One of the first challenges involves challenging the assumption that a business has to be big to be successful. While most of the 20th century heralded big businesses, it is clear that businesses no longer have to be big to do big business. Now it is possible for a handful of people to operate a global business from virtually any place on the planet. Today, the keyboard has overtaken the boardroom. Financial markets, alliances, and joint ventures have eliminated the need for entrepreneurs to put up substantial capital investments. Today's businesses are driven by ideas, innovation, and execution. This book will show entrepreneurs and business leaders will provide CEOs and entrepreneurs with the tools that they will need to become leaders in their market.

"synopsis" may belong to another edition of this title.

From the Inside Flap:
"The marketplace calls out for new ideas, new products, new services, and new approaches. New ventures no longer have to live off the table scraps left by big businesses. Today, market segments are emerging that didn't even appear on yesterday's radar screen. Today, breakthrough technological advances make things possible that no one ever dreamed of a few years ago."
—From the Preface

Extraordinary Entrepreneurship is not for people who want to start a mom-and-pop type of business. Instead, it is written for people who want to start an exceptional enterprise. It is written for executives, managers, engineers, scientists, inventors, and other professionals who want to break away from their organizational boxes, who want to seize the moment, and who want to experience the thrill of creating an exceptional enterprise. This book is also a valuable resource for bankers, attorneys, accountants, consultants, and educators who want to assist people who are about to embark on the entrepreneurial journey.

Extraordinary Entrepreneurship guides prospective entrepreneurs through its fourteen-step New Venture Creation process by offering timely and practical guidance for identifying and evaluating market opportunities, systematically developing a business plan, and securing the appropriate level and type of funding.

Extraordinary Entrepreneurship is for professionals who want to create a business that:

  • Capitalizes on lucrative market opportunities
  • Is positioned to achieve a high rate of growth
  • Offers goods and/or services that are in sync with its target market
  • Has significant and sustainable competitive advantages
  • Generates considerable wealth for the founder(s)

Extraordinary Entrepreneurship provides insights into the qualities and capabilities entrepreneurs must have to start a successful venture. It applies the latest accounting, finance, and marketing practices to the entrepreneurial process. It illustrates how having a keen sense of timing, doing perceptive market research and test marketing, analyzing key feasibility and logistical issues, and having a flexible funding plan prepared in advance are essential before launching the venture. It also demonstrates how using kaleidoscopic thinking, developing competitive matrices, being the first mover, bootstrapping, and establishing a network of value-added advisors will enable prospective entrepreneurs to boldly go where no venture has gone before.

Extraordinary Entrepreneurship profiles various challenges associated with starting a high-growth venture. It also provides valuable insights through numerous "reality checks" that encourage entrepreneurs to look before they leap.

From the Back Cover:
Don't let your innovative business idea sit on the shelf one more day! Extraordinary Entrepreneurship is packed with insights on how to create an exceptional enterprise and examples of ventures that were created to capitalize on market gaps. It also provides more than 600 "Entrepreneurial Dos and Don'ts" from interviews with 200 successful entrepreneurs.

Here's what a few entrepreneurs have said about Extraordinary Entrepreneurship:

"Dr. Harper has ingeniously captured and collected literally hundreds of years of entrepreneurial experience into an easy-to-read experience. Chapters 6 and 7 are the best treatment I've seen on business plans. You will find Chapters 8 through 12 extremely valuable if you ever seek funding of any kind—especially venture capital."
—Scot Wingo, cofounder of ChannelAdvisor Corporation

"Dr. Harper captures the excitement and anxiety, the courage and commitment, and the concepts and tools that stand at the very heart of entrepreneurship. He opens the door and gives us an insightful, comprehensive look at the entrepreneurial way of life—an attitude, a process, and a journey by which we can turn compelling ideas into profitable realities."
—Roger Rains, founder of Global Analytics

"Extraordinary Entrepreneurship touches all the essential steps an entrepreneur needs to start and grow his business. Steve tells it straight and to the point. His 'reality checks' contain all the essential ingredients for success."
—Michael Cain, entrepreneur and angel investor

"Dr. Harper demonstrates that opportunities are everywhere . . . as long as you offer a product or service that truly fills a need. Many of the techniques profiled in Chapter 3 have contributed to our success. More important, we will use a number of the new techniques in the future."
—Dr. Roy A. Archambault, DPM, founder of Xero Products

"Dr. Harper demystifies the process of critically evaluating each business opportunity. He has reminded us that opportunities have not dwindled after the age of irrational exuberance, but instead require both the enthusiasm of a true believer and the pragmatism of a sage. In a profession defined by risk and gamble, he asks the challenging questions that lead to the most confident solutions."
—Michael Rhoades, founder of Learning Perspectives, Inc.

"About this title" may belong to another edition of this title.

  • PublisherWiley
  • Publication date2004
  • ISBN 10 0471697192
  • ISBN 13 9780471697190
  • BindingHardcover
  • Edition number1
  • Number of pages504
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