Items related to Hospitality Marketing Management

Hospitality Marketing Management - Hardcover

Reid, Robert D.; Bojanic, David C.

  • 3.58 out of 5 stars
    19 ratings by Goodreads
 
9780471708643: Hospitality Marketing Management
Hardcover
ISBN 10: 047170864X ISBN 13: 9780471708643
Publisher: John Wiley & Sons Inc, 2005

This specific ISBN edition is currently not available.

Synopsis

Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).

"synopsis" may belong to another edition of this title.

  • PublisherJohn Wiley & Sons Inc
  • Publication date2005
  • ISBN 10 047170864X
  • ISBN 13 9780471708643
  • BindingHardcover
  • LanguageEnglish
  • Number of pages626
  • Rating
    • 3.58 out of 5 stars
      19 ratings by Goodreads

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