Items related to Hospitality Marketing Management

Hospitality Marketing Management - Hardcover

Reid, Robert D.; Bojanic, David C.

  • 3.58 out of 5 stars
    19 ratings by Goodreads
 
9780471708643: Hospitality Marketing Management
Hardcover
ISBN 10: 047170864X ISBN 13: 9780471708643
Publisher: John Wiley & Sons Inc, 2005

This specific ISBN edition is currently not available.

Synopsis

Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).

"synopsis" may belong to another edition of this title.

Publisher
John Wiley & Sons Inc
Publication date
2005
Language
English
ISBN 10 
047170864X
ISBN 13 
9780471708643
Binding
Hardcover
Number of pages
626
Rating
  • 3.58 out of 5 stars
    19 ratings by Goodreads

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