Beer School: Bottling Success at the Brooklyn Brewery

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9780471735120: Beer School: Bottling Success at the Brooklyn Brewery
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What do you get when you cross a journalist and a banker? Abrewery, of course.

"A great city should have great beer. New York finally has,thanks to Brooklyn. Steve Hindy and Tom Potter provided it. BeerSchool explains how they did it: their mistakes as well as theirtriumphs. Steve writes with a journalist's skepticism-as though hehas forgotten that he is reporting on himself. Tom is even lessforgiving-he's a banker, after all. The inside story reads at timeslike a cautionary tale, but it is an account of a great and welcomeachievement."
—Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insightfor aspiring entrepreneurs. And if that's not enough, it is allabout beer!"
—Professor Murray Low, Executive Director, Lang Center forEntrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur willexperience. Being down the block from the Brooklyn Brewery, I hadfirsthand witness to their positive impact on our community. I giveSteve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc.magazine

"Beer School is a useful and entertaining book. In essence, thisis the story of starting a beer business from scratch in New YorkCity. The product is one readers can relate to, and the market isas tough as they get. What a fun challenge! The book can help notonly those entrepreneurs who are starting a business but also thosetrying to grow one once it is established. Steve and Tom write withenthusiasm and insight about building their business. It is clearthat they learned a lot along the way. Readers can learn from theselessons too."
—Michael Preston, Adjunct Professor, Lang Center forEntrepreneurship, Columbia Business School, and coauthor, TheRoad to Success: How to Manage Growth

"Although we (thankfully!) never had to deal with the Mob, beingheld up at gunpoint, or having our beer and equipment ripped off,we definitely identified with the challenges faced in those earlydays of cobbling a brewery together. The revealing story Steve andTom tell about two partners entering a business out of passion, inan industry they knew little about, being seriouslyundercapitalized, with an overly naive business plan, and theirultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.

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From the Inside Flap:

"We faced many scary moments over the years, bothspiritual—staring at the brink of bankruptcy—andphysical—staring down the barrel of a 9mm pistol. When youstart a business, it is not only your money and your investors'money that is on the line, it is your dream, your idea, andsometimes your life."
—Steve Hindy and Tom Potter

I s this a book for beer aficionados or business enthusiasts?Both, and it's as refreshing as a cold brew. In Beer School,authors and entrepreneurs Steve Hindy and Tom Potter share theimprobable saga of Brooklyn Brewery, the company they grew from ahome-brew hobby into a multimillion-dollar business—all in themost competitive beer market in the United States. If you have athirst for entrepreneurial success, drink up. If you are a businessmanager or owner and want fresh ideas and insight, tap in. You'lllearn entrepreneurial basics, plus some things textbooks don'tteach you, as you follow the company's successes (and a fewfailures) and find out about:

  • Creating that all-important first business plan
  • Getting financing and/or recruiting investors
  • Using guerilla marketing, publicity, and community involvementto attract attention
  • Keeping employees educated and motivated
  • Partnering on events and networking for opportunities
  • Keeping your cool when the Mafia comes calling
  • Hiring "virgins"—why veteran salespeople can have problemsin start-ups
  • Managing people, finances, expectations, and growth
  • Surviving a vociferous attack in Las Vegas when the oddsagainst you are 8-to-1

From the beginning, the odds were against Steve and Tom. It'sestimated that eight out of ten businesses fail in their firstyear. Yet these entrepreneurs succeeded in a competitive arenadominated by mega-corporations and mega-money. The brew they beganmaking in a Brooklyn brownstone over twenty years ago is now soldaround the world. Their story, recounting the fears and obstaclesthey faced and the decisions and successes they shared, willinspire you. Like discovering the perfect brew or starting abusiness, reading this book is a heady experience. Cheers!

About the Author:

STEVE HINDY is President and cofounder of the Brooklyn Brewery. Aformer Middle East correspondent for the Associated Press, he isalso a director of Brooklyn's Prospect Park Alliance and theBrewers Association. Hindy has a master's in teaching English fromCornell.

TOM POTTER cofounded the Brooklyn Brewery in 1987. He served asits CEO and chairman until retirement in 2004. Previously, he wasan assistant vice president at Chemical Bank, where he financed theacquisition of assets valued in excess of $1.5 billion. Pottergraduated from Yale and has an MBA from Columbia.

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9780470068670: Beer School: Bottling Success at the Brooklyn Brewery

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Publisher: Wiley, 2007
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Book Description John Wiley Sons Inc, United States, 2005. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. What do you get when you cross a journalist and a banker? A brewery, of course. A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist s skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement. Michael Jackson, The Beer Hunter(r) An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that s not enough, it is all about beer! Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom s book an A++! Norm Brodsky, Senior Contributing Editor, Inc. magazine Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too. Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale. Ken Grossman, founder, Sierra Nevada Brewing Co. Seller Inventory # AAH9780471735120

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Book Description John Wiley Sons Inc, United States, 2005. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. What do you get when you cross a journalist and a banker? A brewery, of course. A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist s skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement. Michael Jackson, The Beer Hunter(r) An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that s not enough, it is all about beer! Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom s book an A++! Norm Brodsky, Senior Contributing Editor, Inc. magazine Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too. Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale. Ken Grossman, founder, Sierra Nevada Brewing Co. Seller Inventory # AAH9780471735120

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Book Description Wiley. Hardcover. Condition: New. 312 pages. Dimensions: 8.4in. x 5.8in. x 1.2in.What do you get when you cross a journalist and a banker A brewery, of course. A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalists skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-hes a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement. Michael Jackson, The Beer Hunter(r)An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if thats not enough, it is all about beer!Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business SchoolGreat lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Toms book an A!Norm Brodsky, Senior Contributing Editor, Inc. magazineBeer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too. Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage GrowthAlthough we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale. Ken Grossman, founder, Sierra Nevada Brewing Co. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780471735120

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