The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

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9780471738947: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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Your customers are going to give you three seconds to make thesale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness asconsumers are getting smarter and smarter and have less and lesstime. What is needed is a new way of doing business-a method thatis simultaneously socially responsible and far more effective than"old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketingbooks."
—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secretguaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world's fastest reader (Guinness Book certified) I'veread just about every business and marketing book in existence. TheIrresistible Offer by Mark Joyner is, by far, the easiest and mostpowerful. If you want to make a profitable business (any businesssmall or large), The Irresistible Offer should be your startingpoint."
—Howard Berg, "The World's Fastest Reader"

"I've read every book on marketing printed in the last 150years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from,it would be Mark Joyner. The Irresistible Offer belongs in thehands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The InsideSuccess Show

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Tic. Tock.

Tic. Tock.

Tic. Tock.

Three seconds.

That's all you've really got to make the sale.

With consumers bombarded with thousands of marketing messages aday, they have to make purchasing decisions quickly, which meansyou have to make the sale just as quickly. There's simply no timefor you to make any offer besides the one offer that will work andwork quickly—The Irresistible Offer.

But what is The Irresistible Offer? Simply put, it's the best(and maybe only) true alternative to the traditional form ofselling with its sentimental manipulation, marketing trickery, anddecreasing effectiveness. The Irresistible Offer is so good and soeasy to understand that buying from you becomes a no-brainer foryour customers. But it's not a one-time special or a "uniqueselling proposition." The Irresistible Offer is the offer thatdefines your business and becomes your raison d'¿tre.

Want an example? Domino's Pizza grew from a single store to a $4billion chain in large part because they gave their customers anoffer they couldn't refuse—"thirty minutes or less" or thepizza was free. The success of that offer is obvious in retrospect.But how do you design The Irresistible Offer for your own businessin your own industry? This book shows you how.

In The Irresistible Offer, author and New Marketing guru MarkJoyner defines and explains this revolutionary selling philosophy,uses real case studies to show it in effect, and helps you quicklyand easily apply it to your own business. He examines the elementsthat make up The Irresistible Offer and presents a formula forcreating one of your own. Plus, Joyner provides practical toolsthat allow you to estimate the effectiveness of your offer inadvance so you can plan accordingly.

For too long, selling has been about manipulating a message andmanipulating a consumer. The Irresistible Offer presents a new,effective, and ethical way to sell based on what you're selling,not how you're selling it. Rather than manipulate your customer(who may resent it, after all), Joyner shows you how to manipulateyour offer instead—so that customers find it, and yourcompany, truly irresistible.

About the Author:

MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.

"About this title" may belong to another edition of this title.

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Book Description John Wiley and Sons Ltd, United States, 2005. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show. Seller Inventory # AAH9780471738947

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Book Description John Wiley and Sons Ltd, United States, 2005. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show. Seller Inventory # AAH9780471738947

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