The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

3.7 avg rating
( 257 ratings by Goodreads )
 
9780471738947: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader"

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Tic. Tock.

Tic. Tock.

Tic. Tock.

Three seconds.

That's all you've really got to make the sale.

With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly—The Irresistible Offer.

But what is The Irresistible Offer? Simply put, it's the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no-brainer for your customers. But it's not a one-time special or a "unique selling proposition." The Irresistible Offer is the offer that defines your business and becomes your raison d'¿tre.

Want an example? Domino's Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn't refuse—"thirty minutes or less" or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how.

In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly.

For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead—so that customers find it, and your company, truly irresistible.

About the Author:

MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Joyner, Mark
Published by Wiley (2005)
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover Quantity Available: 1
Seller
Light House
(Hayward, CA, U.S.A.)
Rating
[?]

Book Description Wiley, 2005. Hardcover. Book Condition: New. Bookseller Inventory # B18S1-201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.77
Convert Currency

Add to Basket

Shipping: US$ 3.55
Within U.S.A.
Destination, Rates & Speeds

2.

Joyner, Mark
Published by Wiley
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover Quantity Available: 1
Seller
Wit's End Books
(Berkeley, CA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: New. 0471738948 New: Packaged Carefully & Shipped Promptly. 100% Satisfaction Guaranteed!. Bookseller Inventory # 005753

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.17
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Joyner, Mark
Published by Wiley (2005)
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover Quantity Available: 1
Seller
pickabook
(san francisco, CA, U.S.A.)
Rating
[?]

Book Description Wiley, 2005. Hardcover. Book Condition: New. Bookseller Inventory # mon0000129169

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.21
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Mark Joyner
Published by John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover First Edition Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United States, 2005. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than old marketing. This new way is The Irresistible Offer. The Irresistible Offer is the missing link in many marketing books. -Joe Sugarman, Chairman, BluBlocker Corporation The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process. -John Du Cane, CEO, Dragon Door Publications, Inc. As the world s fastest reader (Guinness Book certified) I ve read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point. -Howard Berg, The World s Fastest Reader I ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years. -Dr. Joe Vitale, author of The Attractor Factor If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business. -Randy Gilbert, a.k.a. Dr. Proactive host of The Inside Success Show. Bookseller Inventory # AAH9780471738947

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.98
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Mark Joyner
Published by John Wiley and Sons Ltd, United States (2005)
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover First Edition Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United States, 2005. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than old marketing. This new way is The Irresistible Offer. The Irresistible Offer is the missing link in many marketing books. -Joe Sugarman, Chairman, BluBlocker Corporation The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process. -John Du Cane, CEO, Dragon Door Publications, Inc. As the world s fastest reader (Guinness Book certified) I ve read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point. -Howard Berg, The World s Fastest Reader I ve read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years. -Dr. Joe Vitale, author of The Attractor Factor If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business. -Randy Gilbert, a.k.a. Dr. Proactive host of The Inside Success Show. Bookseller Inventory # AAH9780471738947

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.74
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Mark Joyner
Published by Wiley (2005)
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover First Edition Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # 0471738948

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.14
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Mark Joyner
Published by John Wiley and#38; Sons (2005)
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Quantity Available: > 20
Print on Demand
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description John Wiley and#38; Sons, 2005. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780471738947

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.41
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Mark Joyner
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97804717389471.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.35
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Mark Joyner
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0471738948BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.49
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Joyner, Mark
ISBN 10: 0471738948 ISBN 13: 9780471738947
New Hardcover Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 1168749

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.81
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book