The Information Weapon: Winning Customers and Markets With Technology

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9780471845577: The Information Weapon: Winning Customers and Markets With Technology
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Shows how to use information technology as a competitive strategy instead of just a back shop cost-cutting tool and describes how information systems managers and chief information officers can help lead this change. Provides over 65 information weapon strategies that readers can use in their own companies. By presenting frameworks for planning and strategic systems models, the book teaches readers to search for and identify ``weapon'' opportunities and shows how companies in the service industries can use information technology as a revenue generator. Unlike any other text on the subject, it describes what information resource architecture is all about and lends a clearer understanding of what the new chief information officer role entails. Essentially, the book offers a framework for thinking that will help managers search for technological opportunities within their area and then win with that technology.

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William R. Synnott
Published by Wiley (1987)
ISBN 10: 0471845574 ISBN 13: 9780471845577
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William R. Synnott
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Synnott William R.
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