Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

4 avg rating
( 7 ratings by Goodreads )
 
9780471846154: Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
View all copies of this ISBN edition:
 
 

Provides a fresh, international perspective on building customer relationships and building brand equity
Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years.
Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Romancing the Customer
Maximizing Brand Value Through Powerful Relationship Management

"This book is an excellent exploration of the area of CRM. It is practical, yet insightful, and establishes that CRM is too crucial a discipline for marketers to ignore in this new century. It takes away some of the "where do I start?" feeling, and helps in setting direction and action." —John Goodman, President, OgilvyOne Asia-Pacific

"In Romancing the Customer, Paul Temporal and Martin Trott have provided a timely and insightful contribution in an easy-to-read and how-to-do-it style. Supported by a wealth of contemporary and helpful advice, this book offers the tools to enable practitioners to turn CRM theory into profitable reality." —Professor Laurie Wood, University of Salford, Past Chairman, Chartered Institute of Marketing.

"Brand and CRM are sometimes regarded as two separate disciplines, but they should always be working hand in hand. CRM helps buils brands quickly and this expertly written book demonstrates exactly how effective it can be. It is a very powerful tool." —Steve Jaggard, Director of Strategy, The Point Organization

"Paul Temporal is a leader in the field of branding. When he speaks I listen carefully, and when he writes I absorb every word. In this book, Romancing the Customer, he shares his experience and gives new insights into the explosive and important area of customer relationship management (CRM). It is an invaluable and indispensable book for anyone interested in building their brands and keeping their customers happy." —James R Gregory, CEO, Corporate Branding LLC, Author of Marketing Corporate Image and Leveraging the Corporate Brand

From the Inside Flap:

Romancing the Customer
Maximizing Brand Value Through Powerful Relationship Management

The consumer market is a fickle place where even the most stable of relationships can falter. So how do you keep your customers loyal, increase your market share and build the value of your brand? The key lies here. Dr Paul Temporal and Martin Trott draw on their extensive international experience to reveal the secrets of successful brand building through customer relationship management (CRM).

The book id filled with practical tips and checklists to ensure an enduring and meaningful relationship with your customers and long-term affection for your brand.

Case studies from around the world include:

  • Barclays Bank
  • Boots
  • British Airways
  • Ford
  • its4me plc
  • Mercedes-Benz
  • Nestle
  • Pan Pacific Hotel Group
  • Sony
  • Tesco

The techniques and advice given in this book are indispensable for all companies, regardless of size or industry, and will help you to

  • Build brand value quickly
  • Attract and retain customers
  • Gain market share
  • Earn more profits
  • Strengthen brand loyalty
  • Extend value to investor relations
  • Motivate staff
  • Develop better products
  • Achieve unbeatable levels of customer service

This is the ultimate guide to building a lasting and sizzling love affair with your customers.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 34.95
US$ 20.34

Convert currency

Shipping: US$ 9.16
From India to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Temporal
ISBN 10: 0471846155 ISBN 13: 9780471846154
New PAPERBACK Quantity Available: 10
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description PAPERBACK. Condition: New. Book Cover and ISBN may be different from US edition but contents as same US Edition.We do not provide CD and access code. We may ship the books from Asian regions for inventory purpose. Our courier service is not available at APO FPO AND PO BOX. Seller Inventory # 92587

More information about this seller | Contact this seller

Buy New
US$ 20.34
Convert currency

Add to Basket

Shipping: US$ 9.16
From India to U.S.A.
Destination, rates & speeds

2.

TEMPORAL
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Hardcover Quantity Available: 1
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. HARDCOVER, Book Condition New, U.S. EDITION. We Do not Ship APO FPO AND PO BOX. . Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # 9780471846154 ABE$KHD$

More information about this seller | Contact this seller

Buy New
US$ 25.99
Convert currency

Add to Basket

Shipping: US$ 4.04
From India to U.S.A.
Destination, rates & speeds

3.

Temporal
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Quantity Available: 1
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AINDN-70855

More information about this seller | Contact this seller

Buy New
US$ 30.97
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds

4.

Temporal
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Quantity Available: 1
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUNEW-70855

More information about this seller | Contact this seller

Buy New
US$ 31.18
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Temporal
Published by Jw
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Quantity Available: 1
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description Jw. Condition: New. New,Fast Delivery , 100 % money back if any problem with product and services. Ship from multiple locations for fast delivery. Seller Inventory # ABEK802

More information about this seller | Contact this seller

Buy New
US$ 43.68
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Temporal, Paul, Trott, Martin
Published by Wiley (2001)
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Hardcover Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 2001. Hardcover. Condition: New. Never used!. Seller Inventory # P110471846155

More information about this seller | Contact this seller

Buy New
US$ 47.14
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Temporal
Published by Jw
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Quantity Available: 1
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description Jw. Condition: New. New,Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABEV584

More information about this seller | Contact this seller

Buy New
US$ 48.96
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Paul Temporal, Martin Trott
Published by Wiley (2001)
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 2001. Hardcover. Condition: New. 1. Seller Inventory # DADAX0471846155

More information about this seller | Contact this seller

Buy New
US$ 63.66
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

9.

Paul Temporal; Martin Trott
Published by Wiley (2001)
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2001. Condition: New. book. Seller Inventory # M0471846155

More information about this seller | Contact this seller

Buy New
US$ 65.77
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

10.

Temporal, Paul; Trott, Martin
Published by Wiley
ISBN 10: 0471846155 ISBN 13: 9780471846154
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Condition: New. 0471846155 New Condition. Seller Inventory # NEW99.1181231

More information about this seller | Contact this seller

Buy New
US$ 69.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book