Assuming a background in management, marketing, finance, accounting and economics, it introduces the reader to the basics of strategic management focusing on three approaches: text, cases and practical insights from the real world. Six concise chapters cover the strategic management process organized around a conceptual model presented in the first chapter. Cases cover strategic management problems in a broad range of industries and focus on various aspects of the strategic management framework. The text offers practical insights into strategic planning, implementation and control, including the nature of strategic decisions, identification of opportunities, threats and key success factors, evaluation of a firm's strengths and weaknesses, organizational mission, philosophy and policies, strategic objectives, generic corporate strategy alternatives, corporate, business and functional strategy analysis, choosing a strategy, and more.
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Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Fair. Bookseller Inventory # G0471880590I5N00
Book Description John Wiley & Sons Inc, 1986. Book Condition: Fair. 3rd. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP29563611
Book Description John Wiley & Sons Inc. Book Condition: Good. . Highlighting inside. Writing inside. Bookseller Inventory # U14B-01638
Book Description John Wiley & Sons, 1986. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 4824602
Book Description John Wiley & Sons Inc, 1986. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0471880590