Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

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9780471916901: Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble?

Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees.

Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

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From the Inside Flap:

For entrepreneurs, business leaders, and managers who don't have an MBA, Trump University Marketing 101 provides an up-to-date explanation of the best ideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, this practical guide covers all the basics of a marketing MBA—without the commitment of so much time and money.

Author Don Sexton has taught marketing at Columbia University for more than thirty-five years and now shares his lifetime of invaluable experience with you. Each short chapter focuses on one key marketing idea and explores it in a straightforward, nonacademic way with exercises and examples that show the idea in action. Professor Sexton also includes practical guidelines for making key marketing decisions—using the same formulas major corporations pay top-dollar to have him teach their employees.

With step-by-step instructions and handy worksheets, this one-of-a-kind guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and—with real-world guidance from Sexton—you'll be able to implement the right tactics in your own business. You'll master the best tactics in marketing to increase your sales and profits, build your brand, or increase your customer base.

Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, Trump University Marketing 101 provides all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it—whether you're running a small business or a major corporation—this comprehensive guide explains everything you need to know about modern marketing.

For more information visit: www.trumpuniversity.com

From the Back Cover:

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.

In Trump University Marketing 101, you'll learn how to:

  • Master the basics of great marketing
  • Understand customers, competitors, and market conditions
  • Find your target market
  • Position your product or service against the competition
  • Create a great brand
  • Develop a marketing plan
  • Grow your business
  • Increase customer satisfaction
  • Price your products effectively
  • Advertise and promote your business
  • Use the Internet to reach new customers
  • Employ guerrilla marketing techniques
  • Forecast sales and profits
  • And much more!

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