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Synopsis
Describes recent empirical investigations on strategic management issues and demonstrates the use of mapping methods to illustrate and analyze managerial thought. Features an integrated approach to the study of managerial cognition and organizational strategy and explores why similar organizations respond to similar situations in different ways. Documents the procedures that can be used to ``map'' the mental representations of decision makers in the empirical work reported while it relates theoretical concepts to the banking industry, telecommunications, television companies, and others.
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- PublisherWiley
- Publication date1990
- ISBN 10 0471926329
- ISBN 13 9780471926320
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages444
- EditorHuff Anne Sigismund
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