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Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.
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- Publisher*Belhaven Press
- Publication date1993
- ISBN 10 047194470X
- ISBN 13 9780471944706
- BindingPaperback
- Edition number1
- Number of pages226
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Selling the City: Marketing Approaches in Public Sector Urban Planning
Published by
John Wiley & Sons
(1995)
ISBN 10: 047194470X
ISBN 13: 9780471944706
Used
Hardcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:047194470X. Seller Inventory # 8823018
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Stock Image
Selling the City: Marketing Approaches in Public Sector Urban Planning
Published by
Belhaven Press
(1995)
ISBN 10: 047194470X
ISBN 13: 9780471944706
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:047194470X. Seller Inventory # 9537564
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US$ 14.15
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