Hallmark Tourist Events: Impacts, Management and Planning

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9780471946137: Hallmark Tourist Events: Impacts, Management and Planning
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A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.

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Colin Michael Hall
Published by *Belhaven Press (1993)
ISBN 10: 0471946133 ISBN 13: 9780471946137
New Hardcover First Edition Quantity Available: 1
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Irish Booksellers
(Portland, ME, U.S.A.)
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Book Description *Belhaven Press, 1993. Hardcover. Condition: New. book. Seller Inventory # M0471946133

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