Items related to Data Warehousing: The Route to Mass Communication
Synopsis
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
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About the Author
Sean Kelly is Data Processing Manager with Telecom Eireann.
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Data Warehousing: The Route to Mass Customisation
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1994. Paperback. Fine in fine dustwrapper with some minor shelf wear. . . . . Books ship from the US and Ireland. Seller Inventory # KAK0011896
Quantity: 1 available
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Data Warehousing: The Route to Mass Customisation
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: Very Good. 1994. Paperback. Fine in fine dustwrapper with some minor shelf wear. . . . . Seller Inventory # KAK0011896
Quantity: 1 available
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Data Warehousing: The Route to Mass Customisation
Seller: Versandantiquariat Felix Mücke, Grasellenbach - Hammelbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Gut. 200 Seiten; Artikel stammt aus Nichtraucherhaushalt! B11906 Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 4. Seller Inventory # 717888
Quantity: 1 available