Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management

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9780471960669: Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management
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Services are intangible activities and benefits that satisfy customer wants without involving the ownership goods. Examples of service sector industries are insurance, private education, tourism and health care.

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Originally commissioned articles, critiqued through a high- productivity conference technique, have been rewritten by prominent experts from Europe and North America to present the latest advances in services management thinking. Covers the interdisciplinary approaches involving marketing, organisational behaviour, operations and human resources management.

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Other Popular Editions of the Same Title

9788120329355: Understanding Services Management—Integrating Marketing,

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ISBN 10:  812032935X ISBN 13:  9788120329355
Publisher: PRENTICE HALL, 2006
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9781872853642: Understanding Services Management: Integrating Marketing, Organisational Behaviour, Operations and Human Resource Management

Oak Tr..., 1995
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9781872853567: Understanding Services Management: Integrating Marketing, Organisational Behaviour, Operations and Human Resource Management (Irish Studies in Management)

Oak Tr..., 1995
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Published by Wiley (1995)
ISBN 10: 0471960667 ISBN 13: 9780471960669
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