Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management

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9780471960669: Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management

Services are intangible activities and benefits that satisfy customer wants without involving the ownership goods. Examples of service sector industries are insurance, private education, tourism and health care.

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Originally commissioned articles, critiqued through a high- productivity conference technique, have been rewritten by prominent experts from Europe and North America to present the latest advances in services management thinking. Covers the interdisciplinary approaches involving marketing, organisational behaviour, operations and human resources management.

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William J. Glynn (Editor), James G. Barnes (Editor)
Published by John Wiley & Sons (1995)
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