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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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About the Author:
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.
Review:
"Larson's Persuasion is an example-filled approach to persuasion education that accomplishes what is sets out to do-to help students become more responsible and critical receivers of the various persuasive messages that bombard us in this information age. I've used this text with great success for fifteen years."
"A very practical, receiver/consumer based text that attempts to enlighten the reader regarding persuasion influences in the real world. Just the right amount of theory is provided to provide a foundation for the application."
"The strength of this approach is that is aims to speak directly to the student and, hopefully, to engage them in concerns that are important to their lives. It is the application of the material in the book as handled in exercises, discussions, and assignments that really does the trick."
"A very practical, receiver/consumer based text that attempts to enlighten the reader regarding persuasion influences in the real world. Just the right amount of theory is provided to provide a foundation for the application."
"The strength of this approach is that is aims to speak directly to the student and, hopefully, to engage them in concerns that are important to their lives. It is the application of the material in the book as handled in exercises, discussions, and assignments that really does the trick."
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date2006
- ISBN 10 0495091596
- ISBN 13 9780495091592
- BindingPaperback
- Number of pages368
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Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)
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ISBN 13: 9780495091592
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Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)
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ISBN 13: 9780495091592
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ISBN 13: 9780495091592
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Book Description Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 11th Edition. Used very good, Text appears to have highlighting. Cover has wear and spine has wear but is in good condition. 368 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0495091596. ISBN/EAN: 9780495091592. Pictures of this item not already displayed here available upon request. Inventory No: 1561019195. Seller Inventory # 1561019195
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