Public Relations Cases

3.39 avg rating
( 23 ratings by Goodreads )
 
9780495567783: Public Relations Cases
View all copies of this ISBN edition:
 
 

Intended for the public relations case studies course; may also be used in advanced public relations and public relations management courses offered at the junior/senior level and often serves as a capstone of the public relations sequence. This course is generally required for PR majors and minors. This course can be found in departments of journalism, mass communication, and marketing and is offered primarily at four-year colleges and universities.

"synopsis" may belong to another edition of this title.

About the Author:

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Review:

"The variety of cases assures that at least one section will attract the interest of every student, possibly encouraging him or her to consider specializing in that area."

"It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples."

"The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR."

"It provides real cases that show innovation and which can be studied for application in real situations."

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 226.95
US$ 69.99

Convert currency

Shipping: US$ 4.99
Within U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780534514327: Public Relations Cases

Featured Edition

ISBN 10:  0534514324 ISBN 13:  9780534514327
Publisher: Wadsworth Publishing, 2000
Softcover

9780534164829: Public relations cases

Wadswo..., 1992
Softcover

9780495170839: Public Relations Cases

DB CEN..., 2006
Softcover

9780534606107: Public Relations Cases (with InfoTrac)

Cengag..., 2003
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Hendrix, Jerry A.; Hayes, Darrell C.
Published by Wadsworth Publishing
ISBN 10: 0495567787 ISBN 13: 9780495567783
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing. PAPERBACK. Condition: New. 0495567787 New Condition. Seller Inventory # NEW99.3081041

More information about this seller | Contact this seller

Buy New
US$ 69.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

2.

Jerry A. Hendrix; Darrell C. Hayes
ISBN 10: 0495567787 ISBN 13: 9780495567783
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-0495567787

More information about this seller | Contact this seller

Buy New
US$ 79.69
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

3.

Jerry A. Hendrix; Darrell C. Hayes
Published by Wadsworth Publishing (2009)
ISBN 10: 0495567787 ISBN 13: 9780495567783
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing, 2009. Condition: New. book. Seller Inventory # M0495567787

More information about this seller | Contact this seller

Buy New
US$ 106.62
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

4.

Jerry A. Hendrix, Darrell C. Hayes
Published by Wadsworth Publishing (2009)
ISBN 10: 0495567787 ISBN 13: 9780495567783
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing, 2009. Paperback. Condition: New. 8. Seller Inventory # DADAX0495567787

More information about this seller | Contact this seller

Buy New
US$ 210.00
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Jerry A. Hendrix
Published by Wadsworth Publishing (2009)
ISBN 10: 0495567787 ISBN 13: 9780495567783
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing, 2009. Paperback. Condition: New. 8. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0495567787n

More information about this seller | Contact this seller

Buy New
US$ 238.11
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Hayes, Darrell C.; Hendrix, Jerry A.
Published by Wadsworth Publishing (2009)
ISBN 10: 0495567787 ISBN 13: 9780495567783
New Paperback Quantity Available: 2
Seller:
Davinci Book Company, Inc
(Midland Park, NJ, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing, 2009. Paperback. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780495567783

More information about this seller | Contact this seller

Buy New
US$ 641.89
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds