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MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.
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Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.Review:
"Shirley Biagi has done an extraordinary job in a limited number of pages for a course that is overwhelming in its breadth. I have great respect for her research and for her teaching. It is her ability as a teacher that makes her a natural writer of textbooks."
"I found Biagi's MEDIA/IMPACT to be an exceptionally current and well organized text for my Media and Society course. The chapters flow well, with plenty of opportunities for students to self-direct their path through the material. In some ways, the book resembles a web experience for students, yet still printed two-dimensionally on paper. Well done. I'm strongly considering changing to this text for my class."
"Excellent book, very well written and easily accessible to the college freshman. I really like the chapter review section at the end of each chapter. It's an excellent tool for students to quickly review for chapter quizzes."
"Generally, I am pleased with the text, which has been my text of choice for more than a decade because it engages my students in a comprehensive and intriguing exploration of the media landscape and all of its economic, legal, ethical, political, and social complexities."
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Book Description Cengage Learning, 2009. Condition: New. book. Seller Inventory # M0495571466
Book Description Wadsworth Publishing, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P110495571466
Book Description Wadsworth Publishing, 2009. Paperback. Condition: New. 9. Seller Inventory # DADAX0495571466
Book Description Cengage Learning, 2009. Condition: New. Brand new! Please provide a physical shipping address. Seller Inventory # 9780495571469