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Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.
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Wally Olins' seminal book Corporate Identity has sold over 70,000 copies worldwide. He is currently Visiting Professor at Copenhagen Business School and Said Business School, Oxford.Review:
At last, a book that demystifies brands without getting on an ideological track. -- Milton Moskowitz, co-author of The 100 Best Companies to Work for in America
Wally Olins...is a brilliant, merciless, witty deflator of corporate incompetence, management by wishful thinking...also a subtle and original thinker. -- Deyan Sudjic, Editor, Domus
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Book Description Thames & Hudson, 2005. Condition: New. book. Seller Inventory # MB010EUQ8WO
Book Description Thames & Hudson, 2005. Paperback. Condition: New. Seller Inventory # DADAX0500285152