Brand New: The Shape of Brands to Come

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9780500291399: Brand New: The Shape of Brands to Come
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The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape

What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?

Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book. 25 illustrations in black-and-white

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About the Author:

Wally Olins has advised many of the world's leading organizations on identity, branding, and communication, including McKinsey, Renault, Volkswagon, and Akzo-Nobel. His previous books include Corporate Identity and Wally Olins on Brand. He lives in London.

Review:

“Olins . . . welcomed the debate of his ideas over the power of branding.”
- PRINT

“There’s no doubt that the prescient Olins has left a yawning gap in the world of branding. His final book, at least, should see the rest of us well into the future.”
- Sway

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Book Description Thames Hudson Ltd, United Kingdom, 2014. Paperback. Condition: New. Language: English . Brand New Book. Wally Olins fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. Seller Inventory # AA29780500291399

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Book Description Thames & Hudson Ltd. Condition: New. Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding. Num Pages: 200 pages, 30 illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 234 x 179 x 22. Weight in Grams: 502. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780500291399

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Book Description Thames & Hudson Ltd, 2014. Condition: New. Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding. Num Pages: 200 pages, 30 illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 234 x 179 x 22. Weight in Grams: 502. . 2014. 1st Edition. Paperback. . . . . . Seller Inventory # V9780500291399

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Book Description Thames Hudson Ltd, United Kingdom, 2014. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Wally Olins fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. Seller Inventory # BTE9780500291399

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