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Hegarty on Advertising : Turning Intelligence into Magic
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 44613201-n
Quantity: 5 available
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Hegarty on Advertising (Paperback)
Published by
Thames & Hudson Ltd, London, 2024
ISBN 10: 0500296960
ISBN 13: 9780500296967
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500296967
Quantity: 1 available
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Hegarty on Advertising
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9780500296967
Quantity: 15 available
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Hegarty on Advertising
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9780500296967
Quantity: 15 available
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Hegarty on Advertising (Paperback) /anglais
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26396069263
Quantity: 4 available
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Hegarty on Advertising: Turning Intelligence into Magic
Published by
Thames & Hudson Ltd, 2024
ISBN 10: 0500296960
ISBN 13: 9780500296967
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 2 working days. 196. Seller Inventory # B9780500296967
Quantity: 1 available
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Hegarty on Advertising (Paperback) /anglais
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 401356368
Quantity: 3 available
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Hegarty on Advertising: Turning Intelligence into Magic
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. revised and expanded edition edition. 244 pages. 3.74x2.95x1.89 inches. In Stock. Seller Inventory # __0500296960
Quantity: 2 available
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Hegarty On Advertising
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2024. Revised and expanded edition. paperback. . . . . . Seller Inventory # V9780500296967
Quantity: 4 available
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Hegarty On Advertising
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. 2024. Revised and expanded edition. paperback. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780500296967
Quantity: 4 available