Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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9780500510742: Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.

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About the Author:

Mario Pricken is a direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has published many articles in Germany on his innovative techniques.

Review:

"Be warned. Creative Advertising is more than just a nice-to-look-at, easy-to-flip-through coffee-table book....Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising."

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Other Popular Editions of the Same Title

9780500284766: Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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ISBN 10:  0500284768 ISBN 13:  9780500284766
Publisher: Thames & Hudson, 2004
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