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Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.
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Mario Pricken is a direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He has published many articles in Germany on his innovative techniques.Review:
"Be warned. Creative Advertising is more than just a nice-to-look-at, easy-to-flip-through coffee-table book....Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising."
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Book Description Thames & Hudson, 2002. Hardcover. Condition: New. Seller Inventory # DADAX0500510741
Book Description Thames & Hudson, 2002. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0500510741
Book Description Thames & Hudson, 2002. Condition: New. book. Seller Inventory # M0500510741
Book Description Thames & Hudson, 2002. Hardcover. Condition: New. Never used!. Seller Inventory # P110500510741