Synopsis
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
This edition includes a substantially revised and expanded chapter on interactive advertising.
Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.
"synopsis" may belong to another edition of this title.
About the Author
Pete Barry began his career as an art director at Ogilvy, London. He now works as a copywriter in New York, and has taught advertising at Syracuse University.
From the Back Cover
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
"About this title" may belong to another edition of this title.
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The Advertising Concept Book (2nd ed.) /anglais
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The Advertising Concept Book: Think Now, Design Later
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The Advertising Concept Book: Think Now, Design Later
Published by
Thames & Hudson Ltd, United Kingdom, London, 2012
ISBN 10: 0500516235
ISBN 13: 9780500516232
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005333829
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The Advertising Concept Book (2nd ed.) /anglais
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The Advertising Concept Book
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Condition: Bueno. : Esta guía sistemática y exhaustivamente revisada te proporciona todo lo que necesitas saber sobre publicidad, desde cómo redactar textos y elegir una tipografía, hasta cómo funcionan las agencias y las diferentes estrategias utilizadas para medios impresos, televisión, cine y otros medios, incluidos los interactivos. Los ejercicios a lo largo del libro ayudan al lector a evaluar su propio trabajo y el de los demás. Al llegar al corazón del proceso creativo de una manera que otras guías no lo hacen, este libro puede ayudar a cualquiera a producir una mejor publicidad. Esta nueva edición presenta un capítulo completamente revisado y actualizado sobre publicidad interactiva, con nuevos ejercicios y unas treinta ilustraciones nuevas. EAN: 9780500516232 Tipo: Libros Categoría: Negocios y Economía Título: The Advertising Concept Book Autor: Pete Barry Editorial: Thames and Hudson Ltd Idioma: en Páginas: 296 Formato: tapa dura. Seller Inventory # Happ-2025-10-27-3d42da51
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The Advertising Concept Book: Think Now, Design Later: 2nd Edition
Published by
Thames & Hudson, London, U.K., 2012
ISBN 10: 0500516235
ISBN 13: 9780500516232
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