Items related to The Advertising Concept Book (2nd ed.) /anglais
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
This edition includes a substantially revised and expanded chapter on interactive advertising.
Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
This edition includes a substantially revised and expanded chapter on interactive advertising.
Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.
"synopsis" may belong to another edition of this title.
From the Publisher:
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
About the Author:
Pete Barry began his career as an art director at Ogilvy, London. He now works as a copywriter in New York, and has taught advertising at Syracuse University.
"About this title" may belong to another edition of this title.
- PublisherTHAMES HUDSON
- Publication date2012
- ISBN 10 0500516235
- ISBN 13 9780500516232
- BindingHardcover
- Edition number2
- Number of pages296
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
The Advertising Concept Book: Think Now, Design Later
Published by
THAMES HUDSON
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005333829
Buy Used
US$ 2.74
Convert currency
Seller Image
The Advertising Concept Book: Think Now, Design Later
Published by
Thames & Hudson
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: VeryGood. Most items will be dispatched the same or the next working day. Seller Inventory # wbs6226986048
Buy Used
US$ 1.84
Convert currency
Stock Image
The Advertising Concept Book (2nd ed.) /anglais
Published by
THAMES HUDSON
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 1708347032. 2/19/2024 12:50:32 PM. Seller Inventory # U9780500516232
Buy Used
US$ 6.29
Convert currency
Stock Image
The Advertising Concept Book : Think Now, Design Later
Published by
Thames & Hudson, Limited
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17261328-20
Buy Used
US$ 6.54
Convert currency
Stock Image
The Advertising Concept Book: Think Now, Design Later
Published by
Thames and Hudson Ltd
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 1773754
Buy Used
US$ 5.27
Convert currency
Stock Image
The Advertising Concept Book (2nd ed.) /anglais
Published by
THAMES HUDSON
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_392750765
Buy Used
US$ 14.99
Convert currency
Stock Image
The Advertising Concept Book (2nd ed.) /anglais
Published by
THAMES HUDSON
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Seller Inventory # 0500516235-2-3
Buy Used
US$ 32.61
Convert currency
Stock Image
The Advertising Concept Book: Think Now, Design Later. Pete Barry
Published by
THAMES HUDSON
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00500516235-V
Buy Used
US$ 23.12
Convert currency
Seller Image
The Advertising Concept Book: Think Now, Design Later: 2nd Edition
Published by
Thames & Hudson, London, U.K.
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Very Good. 296 pages. The cover has a little wear, with a few small scuffs. The page edges are lightly foxed. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Seller Inventory # 170055
Buy Used
US$ 24.82
Convert currency
Stock Image
The Advertising Concept Book: Think Now, Design Later. Pete Barry
Published by
Thames & Hudson
(2012)
ISBN 10: 0500516235
ISBN 13: 9780500516232
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Good. book. Seller Inventory # D7S9-1-M-0500516235-3
Buy Used
US$ 116.94
Convert currency