Grant Hunter; Jon Burkhart Newsjacking

ISBN 13: 9780500516720

Newsjacking

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9780500516720: Newsjacking
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A fusion of inspiration and hard-edged strategies for creating fast-moving, relevant advertising

As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising. They are newsjacking―using topicality, social media, and viral techniques to create fresh and effective advertising.
From the creators of the advertising website Urgent Genius, this book presents the best of today’s branding work that uses newsjacking. Over one hundred case studies from advertising agencies around the world are presented, with descriptions of which techniques were chosen and why, how the techniques have been deployed, and how the work has been effective. Creative work for global brands including Nestlé, Puma, Samsung, FIAT, Johnnie Walker, Adidas, and Heineken is featured. These examples show how viral and guerrilla communications have gone beyond amateurs uploading YouTube videos and are now embraced by agencies working for clients with multi-million-dollar budgets.
400 color illustrations

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About the Author:

Grant Hunter is a regional creative director for Iris Worldwide and the co-creator of urgentgenius.com. He has created campaigns for Adidas, Sony Ericsson, and Diageo.

Review:

“How brands can be part of cultural conversations without looking like idiots.”
- Fast Co.Create

“100 case-study examples of outstanding creative advertising . . . in Day Glo Orange text inflicting excruciating strain on the eyes.”
- Luerzer's Archive

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Book Description Thames Hudson Ltd, United Kingdom, 2013. Hardback. Condition: New. Language: English . Brand New Book. From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others. Seller Inventory # AA29780500516720

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Book Description Thames Hudson Ltd, United Kingdom, 2013. Hardback. Condition: New. Language: English . Brand New Book. From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others. Seller Inventory # AA29780500516720

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