Synopsis
Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
"synopsis" may belong to another edition of this title.
From the Publisher
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
From the Back Cover
In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for print, TV, ambient, and other types of media, including interactive.
Pete Barry outlines simple but fundamental rules about where to start and how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help both students and professionals assess their own work and that of others.
Fifty years’ worth of international, award-winning ad campaigns – in the form of over 400 ‘roughs’ specially produced by the author – also reinforce the book’s core lesson: that a great idea will last forever.
An essential guide for students and professionals in advertising, communication, marketing and allied fields.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Advertising Concept Book
Stock Image
Advertising Concept Book
Seller: Open Books, Chicago, IL, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000813391
Stock Image
The Advertising Concept Book: Think Now, Design Later
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009098552
Buy Used
US$ 14.65
Shipping:
US$ 7.36
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
The Advertising Concept Book : Think Now, Design Later
Published by
Thames & Hudson, Limited, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 40845598-20
Buy Used
US$ 17.84
Shipping:
US$ 10.52
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
The Advertising Concept Book
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9780500518984
Buy New
US$ 25.98
Shipping:
US$ 10.03
From United Kingdom to U.S.A.
Quantity: 15 available
Seller Image
The Advertising Concept Book (Hardcover)
Published by
Thames & Hudson Ltd, London, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500518984
Stock Image
The Advertising Concept Book: Think Now, Design Later
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. pp. 320. Seller Inventory # 371229106
Buy New
US$ 34.08
Shipping:
US$ 8.55
From United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
The Advertising Concept Book: Think Now, Design Later
Published by
Thames and Hudson Ltd 2016-08-11, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
New
Hardcover
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Seller Inventory # 6666-HCE-9780500518984
Buy New
US$ 23.10
Shipping:
US$ 20.37
From United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Advertising Concept Book
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9780500518984_new
Buy New
US$ 28.89
Shipping:
US$ 15.75
From United Kingdom to U.S.A.
Quantity: 16 available
Seller Image
Advertising Concept Book : Think Now, Design Later
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 26109799-n
Buy New
US$ 25.08
Shipping:
US$ 19.73
From United Kingdom to U.S.A.
Quantity: 18 available
Stock Image
The Advertising Concept Book: Think Now, Design Later
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Seller Inventory # V9780500518984