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Synopsis
Advertising Concept Book
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From the Publisher
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
From the Back Cover
In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for print, TV, ambient, and other types of media, including interactive.
Pete Barry outlines simple but fundamental rules about where to start and how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help both students and professionals assess their own work and that of others.
Fifty years’ worth of international, award-winning ad campaigns – in the form of over 400 ‘roughs’ specially produced by the author – also reinforce the book’s core lesson: that a great idea will last forever.
An essential guide for students and professionals in advertising, communication, marketing and allied fields.
"About this title" may belong to another edition of this title.
- PublisherTHAMES HUDSON
- Publication date2016
- ISBN 10 050051898X
- ISBN 13 9780500518984
- BindingHardcover
- LanguageEnglish
- Number of pages320
- Rating
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The Advertising Concept Book: Think Now, Design Later
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The Advertising Concept Book (Hardcover)
Published by
Thames & Hudson Ltd, London, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
New
Hardcover
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500518984
Quantity: 1 available
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The Advertising Concept Book
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The Advertising Concept Book: Think Now, Design Later
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The Advertising Concept Book: Think Now, Design Later
Published by
Thames and Hudson Ltd 2016-08-11, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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The Advertising Concept Book: Think Now, Design Later
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Seller Inventory # V9780500518984
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Advertising Concept Book : Think Now, Design Later
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Advertising Concept Book
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The Advertising Concept Book: Think Now, Design Later
Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Condition: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780500518984
Quantity: 13 available