In recent years, there has been growing interest in the development and application of quantitative statistical methods to study choices made by individuals. This primer provides an introduction to the main techniques of choice analysis and also includes details on data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website offers practice data sets and software to apply modeling and data skills presented in the book.
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David A. Hensher is Director of the Institute of Transport Studies and Professor of Management in the Faculty of Economics and Business at the University of Sydney.
John M. Rose is a Lecturer at the Institute of Transport Studies at the University of Sydney.
William H. Greene is Professor of Economics and Entertainment and Media Faculty Fellow in the Department of Economics at the Stern School of Business, New York University.
"...this book should be required reading for anybody who carries out (or hopes to carry out) serious choice analysis. I cannot think of any choice study, including most of the ones in which I have participated, that could not be improved by following the practical advice given in thsi book. After years of teaching some of this material to economics graduate students, I have a mental list of "stupid" mistakes that most of them will make. This book not only lists almost all of these mistakes, it carefully explains why they are mistakes and shows how to avoid them." - Journal of the American Statistical Association David Brownstone, University of California, Irvine
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