Domesticating the World: African Consumerism and the Genealogies of Globalization (California World History Library) (Volume 6) - Softcover

Prestholdt, Jeremy

Softcover

ISBN 10: 0520254236 ISBN 13: 9780520254237

Publisher: University of California Press, 2008

Synopsis

This book boldly unsettles the idea of globalization as a recent phenomenon―and one driven solely by Western interests―by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.

About this title

About the Author

Jeremy Prestholdt is Assistant Professor History at the University of California, San Diego.

From the Back Cover

“ Ingeniously stands the study of globalization and trade on its head.”―Edward Alpers, Chair of Department of History, UCLA

From the Inside Flap

Ingeniously stands the study of globalization and trade on its head. Edward Alpers, Chair of Department of History, UCLA

Edition details

• Publisher: University of California Press
• Publication date: 2008
• Language: English
• ISBN 10: 0520254236
• ISBN 13: 9780520254237
• Binding: Paperback
• Edition number: 1
• Number of pages: 288